The State Secretariat for Culture and Creative Economy and InvestSP released this Monday (12) the Balance of CreativeSP – 2022 Creative Economy Internationalization Program and announcement of the extension for the first half of 2023. The program aims to generate business, attract foreign investment to the state, encourage the exchange of São Paulo companies in the sector and promote São Paulo abroad.
The State Government invested R$ 5.5 million in nine missions carried out from March to December this year, with the participation of 73 companies from São Paulo.
Entrepreneurs were able to make direct contact with around 2,000 possible partners from approximately 100 countries, mainly from the United States, Germany, Argentina, France, Canada and the United Kingdom, which could generate 6,600 new jobs for the sector. CreativeSP resulted in the projection of R$ 357.9 million in business, with a multiplier effect of US$ 68.3 in currency conversion.
Extension 2023
The program is the result of a partnership between InvestSP, the state investment agency, and the state secretariats for Culture and Creative Economy and International Relations. For the next edition of 2023, missions are planned for SXSW, in Texas, GDC – Game Developers Conference, in San Francisco, ILMC 35 – International Live Music Conference, in London and Festival de Cannes, in France.
Continuous investment
Those selected received free training, consulting, monitoring of results and post-event follow-up, as well as participation in international business roundtables and meetings with investors. The program also reimbursed companies up to 50% of travel costs, up to a limit of US$ 3,000 in eligible expenses.
Creative SP carried out nine missions, which took 73 companies from São Paulo – selected among nearly 900 applicants – to international events focused on entertainment, technology, cinema, games, music, literature, visual arts and design. Such as SXSW, in the United States, Film Festival Cannes, France, Fringe Festival, Scotland, Gamescom, Germany, San Sebastian Film Festival, Spain, C2 Montreal, Canada, Frankfurt Book Fair, Germany, Web Summit, Portugal and Ventana Sur, in Argentine.
More information about CreativeSP at: cultura.sp.gov.br and https://www.investe.sp.gov.br/exporte/creative-sp/.
