09:00 - 10:00 – SPXP Coffee // Welcome to São Paulo

09:42 - 09:49 – Non-Obvious 7 min Experience

10:00 - 11:00 – SPXP Live: Amy Webb’s Broadcast

11:00 - 11:30 – Business Break EMBRAER

11:30 - 12:30 – Accelerating AgTech Sustainability Progress Through Innovation

12:30 - 13:00 – Adesampa Business Round

13:00 - 14:00 – SPXP Live: Speaker Broadcast SXSW + São Paulo Insights

14:00 - 14:30 – Innovation and Health: How Technology is Shaping Healthy Lifestyles through Public-Private Partnerships

14:30 - 15:30 – Tech Talk Brazil: Navigating AI Frontiers

15:30 - 16:00 – The first AI: Ancestral Intelligence. Sorry Artificial, You Can't Decode It.

16:00 - 17:00 – Brazil's Creative Economy: Dreaming our Collective Future

17:00 - 17:30 – São Paulo House welcomes South by community

17:30 - 18:30 – SPXP Music presents Samba Queens

17:30 - 19:00 – SPXP Music presents Dj Cady

19:00 - 20:00 – SPXP Music presents Hodari

20:00 - 21:00 – SPXP Closing – DJ Cady

09:00 - 10:00 – SPXP Coffee // Welcome to São Paulo

09:20 - 10:00 – Global Social Transformation: Potential Futures

11:00 - 11:30 – Internacional insights into the brazilian movie "Toll" and the artistic career of the brazilian actress Maeve Jinkings

11:30 - 12:30 – Gerando Falcões presents: Favela Day

12:30 - 13:00 – Unlocking Opportunities: Navigating Brazil's Entertainment Industry and Incentive Financing

13:00 - 14:00 – SPXP Live: Speaker Broadcast SXSW+ São Paulo Insights

14:00 - 14:30 – Business Break

14:30 - 15:30 – What Is The Future Of Cities In The New Climate Context?

15:30 - 16:00 – Business Break - Integra Tietê

16:00 - 17:00 – FAVELA-X and FAVELA 3D: The Social Race

17:00 - 18:00 – GERANDO FALCÕES presents: FAVELA FESTIVAL

18:00 - 19:00 – SPXP Music presents Dj Léo Justi

19:00 - 20:00 – SPXP Music presents Vulgo FK

20:00 - 21:00 – SPXP Closing – Dj Léo Justi

09:00 - 10:00 – SPXP Coffee // Welcome to São Paulo

10:00 - 11:00 – GR: Game Reality. More Than Virtual, A Social Impact.

11:00 - 11:30 – Spcine Business Round

11:30 - 12:30 – The Power of Brazilian Creativity (WIP panel name)

12:30 - 13:00 – Spcine Business Round

13:00 - 14:00 – SPXP Live: Speaker Broadcast SXSW+ São Paulo Insights

14:00 - 14:30 – Expanding Borders: Rede Afirmativa Spcine in the Internationalization of the São Paulo Audiovisual Sector

14:30 - 15:30 – From Innovation to culture: unleashing the power of creative XR projects in the era of spatial computing

15:30 - 16:00 – Global Talk Creative SP - SPXP + UK House

16:00 - 17:00 – Paris 2024, Olympic Games at Globo: The Best Of Us.

17:00 - 19:00 – SPXP Music presents Dj Nyack

19:00 - 20:00 – SPXP Music presents Jota.Pê

20:00 - 21:00 – SPXP Closing – Dj Nyack

09:00 - 10:00 – SPXP Coffee // Welcome to São Paulo

10:00 - 11:00 – Beyond Likes: The Business of Influence in the Digital Age

11:00 - 11:30 – Business Break Toyota

11:30 - 12:30 – Festival Trends 2024: From Climate Emergency to AI

12:30 - 13:00 – Business Break

13:00 - 14:00 – SPXP Live: Speaker Broadcast SXSW+ São Paulo Insights

14:00 - 14:30 – Business Break

14:30 - 15:30 – Sertanejo: The Power of Brazilian and international Country Music

15:30 - 16:00 – Book Release "100 Mulheres: Uma sobe e Puxa a outra"

16:00 - 17:00 – Brazilian Women in Music Business Redefining Leadership

17:00 - 19:00 – SPXP Happy Hour

19:00 - 20:00 – SPXP Music presents Luiza Martins

20:00 - 21:00 – SPXP Closing - Dj Sarah Story